We live in an aspirational society. People are driven by aspirations more than ever before. One of them is to become worthy of being 'enframed' and idolised.

The ‘Red Frame Project’ observes how people respond to different iconic images within when it appears in their midst. To many, it’ll be just a fun photo opportunity, which it is meant to be. To some, it may touch a chord.. trigger a thought! It also records how interactions are subjective to the context and surrounding. This is a project in ‘perpetuity’ and it will evolve as The Red Frame moves around Ahmedabad and perhaps elsewhere.

Please do write your comments and become a member the Facebook group ‘Red Frame Project - An Installation by Abhay Mangaldas’.